Updated: Jul 30, 2018
Adobo Group joined Franchise Asia 2018, Asia's biggest International Franchise Expo, last July 20 to 22, 2018.
Adobo Group offers franchisees a portfolio of brands, namely Adobo Connection, Chopstop and Sisig Society. Started in 2011, Adobo Connection is the first Filipino fast casual restaurant dedicated to serving the country's national dish. The success of Adobo Connection led the group to launch Chopstop in 2013 and Sisig Society in 2015. Chopstop is geared towards a more cosmopolitan and aspirational crowd serving American comfort food while Sisig Society aims to create a fun and unique restaurant for elevated Filipino street food.
Growing primarily through franchising, the group has expanded three brands that grew to more than 60 stores in less than 7 years. Amongst the efforts of expanding the business are initiatives in market research, rebranding, and digital and traditional marketing strategies which led the brand to increase same store sales/sqm by 20% from 2017 to 2018.
Recently, Adobo Group has partnered with Bounty Fresh Group of companies to grow the brands to 200 stores nationwide and internationally in the next three years. The group has secured several locations in Metro Manila, Davao, Cebu, Iloilo, Bicol, and Singapore. These locations, which are targeted to open within the next year, are open for franchise as well.
Franchisees who wish to own an Adobo Group store can easily do so in just four steps:
Step 1: Fill out information form and submit formal letter of intent.
Step 2: Meet with the team for site visit or choose from our existing list of pre-approved sites.
Step 3: Meet with the management team for interview.
Step 4: Signing of Memorandum of Understanding.